Your Business in Dubai, Set Up Right
Dubai's trusted business-setup consultancy empowering entrepreneurs and investors to establish with confidence in the UAE.
Businesses Established
Years Experience
Jurisdictions
Client Setups by Jurisdiction
Clients Served
Free Zones
OurMission
StartSmart helps entrepreneurs and investors establish in Dubai. We work across all three UAE jurisdictions (Mainland, Free Zone, and Offshore) and guide clients through licensing, banking, visas, and corporate tax compliance.
Our consultants have run hundreds of incorporations and know which jurisdiction, bank, and licence activity fits which business model. We handle the filings so you stay focused on the work only you can do.
ThePeopleBehindStartSmart

Abdenasser Ouled Radi
Founder & CEO
Abdenasser founded StartSmart to make business setup in Dubai genuinely simple — one team, clear pricing, no hand-offs. As CEO he sets the firm's direction, shapes how StartSmart positions itself in a crowded market, and builds the partnerships that give clients an edge, from banking and free-zone relationships to referral networks across Europe. His focus is the bigger picture: where the firm goes next, who it works with, and making sure every client engagement reflects the standard StartSmart is built on.

Mohamed Moussaoui
Head of Sales & Operations
Mohamed leads both the commercial and delivery sides of StartSmart. He heads the sales team that brings in new entrepreneurs and investors, and oversees company formation and licensing across mainland, free zone, and offshore jurisdictions. For clients, he's the first point of contact and the person who keeps everything moving — from first conversation to fully operational business, with one person who always knows where your file stands and what comes next.

Omar Said
Head of IT
Omar leads StartSmart's technology and digital services. He builds custom software, web platforms, and digital products for clients across the UAE, while also developing the internal systems and tools that keep StartSmart running efficiently. He brings over a decade of software development experience from prior roles in the UAE tech sector, turning business requirements — his clients' and the firm's own — into scalable systems that deliver measurable results.
BuiltonFourPillars
Integrity
We operate with complete transparency. No hidden fees, no surprises — just honest, reliable guidance at every stage of your journey.
Excellence
Every client engagement is handled with meticulous attention to detail. We hold ourselves to the highest professional standards in everything we do.
Innovation
The UAE business landscape evolves constantly. We stay ahead of regulatory changes and market trends to give our clients a competitive edge.
Partnership
Your success is our success. We build long-term relationships with our clients, supporting them well beyond the initial setup phase.
“Every engagement begins with listening.”
Our advice is always tailored, never templated — because no two businesses are the same, and neither are the people behind them. We measure our success by yours.
ReadytoStartYourBusinessinDubai?
Claim your free consultation with our team and discover how we can simplify your journey to establishing a successful business in the UAE.